I hope this email finds everyone happy and healthy after a joyful holiday season with loved ones.
I rarely send out emails to our wine club members unless there is something noteworthy to report. I have some exciting updates about La Famiglia Raffaldini Wine Club. I am happy to announce that we are introducing a tiered wine club so that you will have the option to select your desired experience. I am grateful for your support and appreciation of our wines.
We will offer three different club levels and they are set forth below:
The Classico Club is an annual, individual tasting pass, which entitles a member to one tasting or one glass of wine with each visit to the Villa. There are no restrictions on the number of visits per year.
The annual charge is $180 per person. For sign ups during the year, the annual fee will be prorated on a monthly basis.
A special Classico Club member card will be made for you annually.
The Superiore Club wine club will consist of a semi-annual selection of six bottles chosen by me plus any six bottles you choose.
In addition to the benefits offered in the Classico Club, you will receive a Superiore Club exclusive of 10% discount on your purchase of 12 bottles or more, and 15% off when you purchase 24 bottles or more.
Additionally, you will receive Superiore Club-member only pricing on select Raffaldini events.
A special Superiore Club member card will be made for you annually.
The Riserva Club, our elite level club, is designed for the top 10% of our wine-buying members based upon wine purchase levels and meeting the annual Superiore Club purchase requirements.
In addition to the benefits of the Classico Club and Superiore Club levels, Riserva Club members will have access to events with me as I release older vintages. You will have priority seating at dinners and at the villa (with notice). There will be discounts at the inn and cottages and its restaurant once operational.
A Raffaldini Team member will notify you if you qualify for this level and provide further information about the Riserva Club.
A special Riserva Club member card will be made for you.
All existing wine club members will continue to receive all current wine club benefits until the next release in March 2018.
Thank you again for your belief and commitment to our dedication to quality. If you have any questions please do not hesitate to contact Tasting Room Manager Thomas Salley at firstname.lastname@example.org
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